Coachella is suing Urban Outfitters for infringing their trademark

Coachella is suing Urban Outfitters for infringing their trademark
(Picture: Dan Dennison/Getty Images)

Coachella and Urban Outfitters competence seem like healthy bedfellows (both being costly and faux-hippy), though a love-in as come to an sudden end.

The tradesman is now being sued for allegedly trying to slice off a event’s image by regulating a series of ‘famous’ Coachella trademarks to sell their products.

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The quarrelsome products are all underneath a Free People label (an associate of Urban), with names like ‘Coachella Boot’, ‘Coachella Mini Dress’ and ‘Coachella Pocket Tank’.

And a Californian festival giants contend that this is explanation that Urban is ‘trading on a goodwill and fame’ of Coachella.

Part of their censure is that when we Google hunt for ‘Coachella clothing’, it comes adult with adverts for Urban Outfitters – not a festival – that they explain is partial of an bid to ‘misdirect consumers’ acid for Coachella.

Dress emporium sorcery during @UOSanDiego. #UODisplay ?: @bunn_head

A post common by Urban Outfitters (@urbanoutfitters) on Mar 13, 2017 during 7:03am PDT

The festival also has a looseness agreement with HM, definition that Urban Outfitters has turn a approach foe to legally sponsored products.

According to their complaint, Coachella pronounced that this isn’t a initial time they’ve asked a association to stop and terminate in their selling strategy.

As a result, they’ve asked a justice for ‘unspecified three-way damages’ as good as an sequence perfectionist that any infringing equipment are private from Urban Outfitters.

They’ve also asked that they rivet in ‘corrective advertising’ to surprise business that a festival is in no approach dependent with them or a Free People label.

A discerning peek of a Urban Outfitters website would prove that they’ve taken down all their Coachella-labelled products already.

Ouch. reached out to Urban Outfitters for a response.


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Posted by on Mar 18 2017. Filed under FASHION & STYLE. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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