RedShelf raises $4M to shake adult college text market

Walk by a bookstore and we can see $5.99 paperbacks along one wall and omg-how-much? college textbooks along a other. E-textbook association RedShelf currently announced it raised a $4 million Series B from Coniston Capital, with appearance from existent investors, including a National Association of College Stores.

The association tells me it will use a appropriation to expostulate new product expansion generally to a existent cloud-based e-reader platform. In addition, a association is expanding a expansion and calm partnership capabilities to serve grow a marketplace share.

Since a launch 4 years ago, RedShelf has seen extensive growth, boring a training village kicking and screaming into a stream millennium. The company’s idea is to give students entrance to march materials during a reduction eye-watering cost than today. To do that, a association partners with some-more than 500 educational bookstores, charity students calm during a 60 percent bonus compared to a paper versions of a books.

Tim Haitaian and Greg Fenton, co-founders of RedShelf

The talent turn here, of course, is that while a educational book publishers see 60 percent reduction income per book sold, a e-book marketplace effectively kills a resale market, that means that in year two, 3 and beyond, a subsequent era of students have to buy a books again.

With RedShelf’s model, a publishers make some-more moolah by selling books each year, rather than only when a books disintegrate from use or get nonetheless another book strike to inspire students to buy new books. In addition, students compensate less, always have a many new book of a book, e-books are a ruin of a lot lighter in your trek than half a tree’s value of pages and, well, since they’re digital, a books are easier to hunt or annotate.

In a end, everybody wins. It’s lovely to see that a edition attention continues to innovate in a face of change.

More from my site

  • Shopify launches its POS app and card reader in the UK
  • Scandy is bringing 3D scanning to Android phones near you
  • Mariah Carey ‘hurled a laptop out a window after her fiancé played a Beyonce song before sex’
  • Beyoncé just released new Lemonade merch and you’re going to want it all
  • A magazine once polled millions on the presidential election — and got the results dead wrong
  • This ‘100 greatest films of the 21st century’ list is really dividing people
  • JFK’s moonshot speech is still one of the most inspiring speeches ever delivered by a president
  • KFC’s secret fried chicken recipe might have just been revealed

Short URL:

Posted by on Aug 23 2016. Filed under Startups. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

Recent Entries

  • Victims’ organisation withdraws from chronological child sex abuse inquiry
  • European leaders to titillate Trump to keep Russia sanctions
  • Ebola nurse: ‘Preposterous’ she hid Pauline Cafferkey temperature
  • Terminally ill teen won ancestral statute to safety body
  • Peggy Whitson: Oldest lady in space blasts off to ISS
  • Genetic breakthrough: Crops use some-more object to grow
  • Microsoft partners with aged opposition Linux Foundation
  • $5 ‘Poison Tap’ hacks sealed computers
  • Bobbi Kristina genocide case: Judge awards $36m damages
  • The Grand Tour: Jeremy Clarkson’s initial uncover given Top Gear praised

Photo Gallery

Log in | Designed by Crshare Themes