Consumers value this in-car record some-more than pushing performance

Demand For In Car TechnologyBI Intelligence

Cars’ infotainment systems are apropos increasingly innovative and elaborate — drivers can navigate to a destination while operating a smartphone hands-free. And drivers’ direct for in-car record powered by a infotainment shade has been growing over a past year. In fact, consumers value in-car record some-more than the car’s pushing performance, according to an Accenture survey.

The infotainment core — that is apropos a next mobile device — is formulating a large marketplace opportunity. And tech companies like Apple and Google are entering the auto market to constraint a share of a flourishing market.

In a new report from BI Intelligence, we will inspect a arise in direct for in-car record over a past year. Further, we will inspect a significance of Apple and Google in transforming a infotainment core and discuss how automakers are reacting to a dual tech giants’ entrance into a market.

Here are some of a pivotal takeaways:

  • Consumer direct for in-car record has increased significantly over a past year. Among new automobile business — those who recently purchased a automobile — in Germany, a US, and China, 37% concluded they would switch to another manufacturer if it was a usually one charity a automobile with full entrance to applications, data, and media, adult from 20% in 2014, according to a McKinsey survey
  • Several factors are pushing increasing demand, including the consumer’s expectancy of always-on connectivity, larger recognition of connected automobile offerings, and bureaucratic restrictions on regulating mobile phones while pushing (which pull consumers to hands-free modes of communication).
  • Recognizing consumer direct for cross-platform in-car systems is essential for automakers. 61% of consumers trust it’s possibly essential or critical that their automobile have a same handling dashboard as their phone, according to an Accenture survey. However, a new merger of Nokia’s Here by BMW, Audi, and Daimler might vigilance that automakers are attempting to keep Apple and Google out of a car’s infotainment center.

In full, this report:

  • Analyzes a changing consumer direct and their increasing eagerness to compensate for connected automobile technology
  • Forecasts a sum active connected automobile users by 2020
  • Breaks down a automakers who are heading in in-car infotainment
  • Examines a volume spent on in-car party facilities over a subsequent 5 years

Interested in removing a full report? Here are two ways to entrance it:

  1. Subscribe to an All-Access pass to BI Intelligence and advantage evident entrance to this news and over 100 other expertly researched reports. As an combined bonus, you’ll also advantage entrance to all destiny reports and daily newsletters to ensure you stay forward of a bend and advantage privately and professionally.» Learn More Now
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Posted by on May 30 2016. Filed under Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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