Consumers value this in-car record some-more than pushing performance
BI Intelligence
Cars’ infotainment systems are apropos increasingly innovative and elaborate — drivers can navigate to a destination while operating a smartphone hands-free. And drivers’ direct for in-car record powered by a infotainment shade has been growing over a past year. In fact, consumers value in-car record some-more than the car’s pushing performance, according to an Accenture survey.
The infotainment core — that is apropos a next mobile device — is formulating a large marketplace opportunity. And tech companies like Apple and Google are entering the auto market to constraint a share of a flourishing market.
In a new report from BI Intelligence, we will inspect a arise in direct for in-car record over a past year. Further, we will inspect a significance of Apple and Google in transforming a infotainment core and discuss how automakers are reacting to a dual tech giants’ entrance into a market.
Here are some of a pivotal takeaways:
- Consumer direct for in-car record has increased significantly over a past year. Among new automobile business — those who recently purchased a automobile — in Germany, a US, and China, 37% concluded they would switch to another manufacturer if it was a usually one charity a automobile with full entrance to applications, data, and media, adult from 20% in 2014, according to a McKinsey survey.
- Several factors are pushing increasing demand, including the consumer’s expectancy of always-on connectivity, larger recognition of connected automobile offerings, and bureaucratic restrictions on regulating mobile phones while pushing (which pull consumers to hands-free modes of communication).
- Recognizing consumer direct for cross-platform in-car systems is essential for automakers. 61% of consumers trust it’s possibly essential or critical that their automobile have a same handling dashboard as their phone, according to an Accenture survey. However, a new merger of Nokia’s Here by BMW, Audi, and Daimler might vigilance that automakers are attempting to keep Apple and Google out of a car’s infotainment center.
In full, this report:
- Analyzes a changing consumer direct and their increasing eagerness to compensate for connected automobile technology
- Forecasts a sum active connected automobile users by 2020
- Breaks down a automakers who are heading in in-car infotainment
- Examines a volume spent on in-car party facilities over a subsequent 5 years
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